Besides working on the Essia Tourism Board course for my portfolio (I’m looking for some critique now on the Articulate boards, if you’re interested.), I’ve been trying for a several weeks now to do a better job of articulating my course trailer process. And I figured that, beyond really wanting to make one for this course, it would probably help me to go through the process again. Well, it did… and it didn’t.
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Let me back up a bit. Course trailers have been around for a few years in academia to market courses to students. I explored it a bit in grad school with the creation of book trailers and the idea came back to me as I took the opportunity to think about ways to market some of the courses I’ve created at my current organization. I began creating them (using Camtasia) and it’s been really successful. I’ve also been working a lot on improving my composition with by view tutorials and webinars. A couple that stood out to me are: iStock’s 3-part demo from Kirby Ferguson on using stock in video, and ATD’s webinar on Creating Engaging Learning Video Anywhoodle, my coworkers expressed an interest in learning more about how I do it. However, I’m finding that the process almost seems to move too quickly and fluidly to really break down into discrete steps or decision points. This go round, I plotted some scenes using Popplet but composition was really intuitive. I went with what felt right. So, I’m struggling to try and share the process with others on my team. I think I’ll take another look at working out loud examples so see if I can come up with the right medium.
Any of you create course trailers? Have you shared the process with others?